Effective online sweepstakes Campaigns

It seems that everybody is running some sort of online sweepstakes campaign nowadays. a number of them good, some not such a lot . Here is our guide to running an efficient and legal sweepstakes campaign online.

First off, let’s define what online sweepstakes campaign is. Sweepstakes are prize giveaways where the winners are chosen haply . Prizes can range from stickers and t-shirts to houses, cars, and massive cash wins.

Many people use terms “contests” and “sweepstakes” interchangeably. Technically, however, contests are giveaways that have some element of skill to them. for instance , entrants got to answer a trivia question, write an essay, or create a recipe to participate.

Prizes and luck are central to sweepstakes where the winners are drawn randomly . Legitimate promotions can never have consideration. meaning you’ll never need to pay to enter legitimate online sweepstakes and buying a product won’t improve your odds.
The online sweepstakes are essentially border less in order that they must suits the relevant laws altogether 50 states and, unless the promotion is restricted to U.S.residents (or concrete state), international laws. Since there are actually endless number of various sweepstakes and prizes we’ll not be covering all the laws and regulations concerned. That job we leave for you to tackle. Before you create a campaign live make certain to travel over all the relevant regulations or consult an attorney and confirm what you’re doing is legal.

A big a part of their success is, you guessed it, online sweepstakes . It’s true they sell tons of excellent software, guides, books etc with steep discounts. But they also regularly run sweepstakes campaigns with awards like Fitbit One, Dropbox Pro for all times , 13 inch Macbook Pro’s, Photoshop (including lifetime updates to new versions), original Kindle Fire then on.

The way they need 700 000+ newsletter subscribers is that once you enter their sweepstakes you’ve got to enter first your e-mail address. then you’ll earn more “votes” by posting affiliate links of the campaign on social media – brilliant! Another thing to notice is that each one their prizes for various campaigns are in-line with AppSumo customer interests.

Solution
A month-long online sweepstakes campaign in Facebook.
Viral aspect of the campaign: The more sharing, the more points, and therefore the greater the probabilities of winning in both the weekly and main prize (luxury all-inclusive weekend in Vihula Manor) draws.
To encourage sharing even further they incorporated 3 ways to gather additional points and increase one’s chances of winning – the initial ‘Like’, sharing badges with friends and subscribing to the Unique Hotels newsletter.
To satisfy that require a 12 month (with monthly prizes) sweepstakes campaign was initiated to draw in new prospects, increase brand awareness, grow subscriber list and drive traffic to dealer locator tool. To drive traffic to the sweepstakes mini-site Google AdWords was used with geo-targeted pay-per-click adds.

They ran an geo-targeted (Northeast region) online sweepstakes campaign on a mini-site. Traffic was driven to the location trough a geo-targeted pop-up that only showed up for patrons from northeast region once they visited Dodge’s homepage. The Grand lottery winner got an all-inclusive trip to a NASCAR race of their choice.