SEO Los Angeles fundamentals

“Well, everything is so complicated,” – sometimes it’s precisely such thoughts that slip in from a novice SEO Los Angeles optimizer who, in practice, is faced with promoting highly competitive sites in different niches.

In fact, SEO is not possible to compare with any other type of activity, because this is not programming and not quite marketing in its pure form, which is focused on sales. It can be compared with the desire to make friends with a certain powerful, significant personality – the search engine. On an ordinary level, SEO Los Angeles optimization can be imagined as a relationship between two personalities that have their own individual character.

Search robots

Files created for search robots are not mandatory, but as mentioned earlier, we want to “make friends with them”, so they certainly will not be superfluous. Robots.txt writes special instructions for search robots. Sitemap.xml contains information about pages on sites that you must first pay attention to during indexing.

The second type of file is the one that the user sees when opening the resource pages. The search system sees them differently.  It sees a certain code of the site page consisting of different types of tags, where each tag has its own “significance” and carries a certain semantic load.

Tags you need to pay attention to when working with SEO Los Angeles are meta tags <titel>, <description>, header tags <h1> … <h6>, tags that contain the text <p>, <strong>, etc. The search robot, moving around these tags, analyzes them and makes a decision – how many pages of the resource are relevant to the user’s request.

SEO optimization

 It is quite logical that in order to increase the relevance of the resource pages, it is necessary to compose a semantic core, which includes groups of queries on the subject of the site and its individual pages, closely interconnected on the basis of semantic identity and word forms. We need the core in order to focus on the resources, correctly build the content of the resource and track the growth dynamics of the site by position.

It is important to determine the pages into which query groups will be distributed. We recommend choosing pages with a nesting level of no more than three. The farther the page, in terms of nesting, from the main, the less weight in it.

SEO Los Angeles search engines consider content to be one of the fundamental factors for making decisions about relevance. The text must be unique, contain keywords, its volume must be at least 500-1000 characters, contain a table of contents (tags <h1> – <h6>).