Legal and Ethical online sweepstakes

Create a web online sweepstakes advent calendar app in Facebook – every day a replacement calendar windows would open with an image of the brand’s Christmas products. Participants got points for clicking on the windows, sharing on their wall, joining list etc. At the top of every day a random winner would be selected from the pool of participants.

What was the foremost surprising was the very fact that the majority participants came from viral growth (shared links, which where tracked). Analysis showed that over 60% of all participants came from user generated shares. tons over people had over 25 “points”, meaning that that they had successfully invited quite 19 individuals!

These 2 examples are both very different from one another but they both show that online sweepstakes campaigns, when done right, work brilliantly. As a part of their success, both campaigns had on-going prizes for participants to stay interest alive . That momentum was key to success in both campaigns.
Because of the sheer amount of various possibilities on how you’ll run an online sweepstakes campaign and every one the various platforms and rules and regulations that accompany them it might be beneficial to use a specialized service or software for running the competition . Many choices exist, counting on your wants and wishes . Woobox. Contest Domination, OfferPop and Viral Sweep are samples of a couple of of them.

Establish marketing goals before time to realize desired results

The online sweepstakes have the potential to supply varying sorts of results concerning customer engagement. it’s going to be hard to believe but differing types of results require forethought to supply results – they’ll not just magically happen as an byproduct of a loosely designed campaign.

If your aim is to urge X number of likes to your Facebook page then the campaign has got to have an Facebook component which will only be activated once the user has liked the page then on. that sort of tactic, App activating after user action, is additionally referred to as like-gating. It wont to be possible to like-gate entire Pages but with the onslaught of Timelines that feature disappeared. It can and is widely used for Apps inside Facebook Pages though.In short, for max targeted results incorporate your strategic objectives into the online sweepstakes campaign structure from the start .Just because something is free doesn’t mean that folks will instantly want it. Unless you’re making a gift of Ipads. Everyone wants those. If you’ve got an iPhone or other high value consumer electronics up for grabs likelihood is that people will come and take part .

But, the name of the sport is your audience . the matter with having iPhones as prizes is that it’ll increase numbers, true, but that’s about it. Life-time value of these customers is on the brink of zero. And you’re after people that actually care about your product or service, not random freeloaders.

Learning point here is to possess prizes that your target customers want/need which are ideally your actual products or closely associated with your business, your brand and your products/services.

With numerous online sweepstakes on the online , an excellent prize is way from enough to urge people to share yours. Encourage people to share by offering additional entries for liking, tweeting, or emailing.