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Ecommerce web design Los Angeles trends

Ecommerce web design Los Angeles is a more complex task with respect to the design of ordinary sites. Ecommerce sites usually focus on optimizing the purchase process. And, as a result, increasing conversions. Therefore, in e-commerce design, there are two types of trends. Practical, dictated by usability, and decorative, coming from web design as such. What is relevant today in e-commerce design. Which ideas are embodied “for beauty”? And which really helps to sell better and more?

Ecommerce web design Los Angeles is not a search for the magic orange button in the lower right corner, which increases conversion by 300%. The harmony of the elements, the style consistent with the spirit of the brand and business goals, is what makes the design effective.

3D effects

One example of the successful use of 3D effects in e-commerce is a virtual fitting room. For example, an application for trying on glasses allows the user to create a “model” of his face using a computer camera or smartphone, and decorate it with his favorite glasses. It’s clear that such a demonstration is much more effective than a simple product photo. It’s practically unrealistic to select a model of glasses without trying it on. And a really working 3d application can radically change the dynamics of sales of such a product that is special for electronic sales.

A virtual fitting room is often created using augmented reality, which we will talk about below. Today, such applications are especially popular for the selection of cosmetics, clothes, furniture. Items that should always be entered into a certain context.

Augmented reality

The three-dimensional effect also creates parallax. So, It is the movement of some elements against the background of the static position of others when scrolling, or their multidirectional movement, movement at different speeds. Although this effect has been used in the design of smartphone interfaces since time immemorial, it still remains in trend. And looks favorably for eCommerce web design Los Angeles companies.

Augmented reality still powerfully tears patterns. And the boundaries between the real and virtual worlds, and, apparently, will not become obsolete soon. It works quite simply. So, using the AR application, the camera of a smartphone or tablet scans a trigger picture in the real world. And on the mobile device, the promotional page of the site opens, interactive content is played.

AR opens up great opportunities for eCommerce web design Los Angeles companies. Creating virtual fitting rooms, demonstrating a product, embedding virtual objects in a real interior. In general, AR is a relatively simple way to create memorable, emotional communication. It perfectly conveys the values ​​of the product and brand, using all the capabilities of modern mobile devices.

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